there is no such thing as bad publicity
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used to suggest that any publicity or attention, even if negative, is ultimately beneficial for someone or something because it raises awareness and generates interest
The origin of the proverb "there is no such thing as bad publicity" is often attributed to P.T. Barnum, a 19th-century American showman. The saying suggests that even negative publicity can increase awareness and generate interest, benefiting a person, brand, or event in the long run. While it underscores the idea that attention, regardless of its nature, can be useful, it also carries the risk that repeated negative publicity can damage credibility or reputation if not managed properly. The saying highlights the complex relationship between public perception and the effects of publicity.
- The fashion designer's latest collection was ridiculed by some critics, but the designer remained optimistic - after all, there is no such thing as bad publicity.